Why Do I Need A Website?
I’ve heard many small-business owners say they think they “should” get a web site. They’re not quite sure what they will do with it, but they’ve been told they should have one….and, in most cases, they’re right.

You May Not Need A Website
A website can be a very important marketing tool for almost any business, but there are a few exceptions. If you have as many customers as your business can handle and you have no desire to grow larger, then there is no point marketing your business on the web.

Why do I need a website?
Alternatively, If you are REALLY certain that potential customers won’t use the internet to find your product or service, then you can safely skip the web. One example of this might be a convenience store, where drive-by traffic makes up all of their business. For most businesses, that assumption is getting harder to make, at least in the United States, where over 158 million people have internet access.

You Probably Do Need A Website
There’s no question that a web site is more mission-critical for some businesses than others. Companies trying to reach customers in different locations (think hotels or tourist attractions) or who have products that can be shipped to customers far away (think flowers, handmade dolls, telephones, etc.) obviously need to have an online presence.

But local businesses (dry cleaners, shoe repair shops, auto mechanics, for example) also can benefit from a website that shows their location, lists their services or offers special promotions. And woe to those who think they don’t need a compelling web site because they serve other businesses rather than retail consumers. Many businesses search for new suppliers online, then order from them that way, too.

In short, if you want more customers, you should be online, regardless of your industry.

Your Online Marketing Tool
For most small businesses, a website is rapidly becoming a basic requirement of a marketing plan. A site can help you reach one or more of the following goals:

  • Help customers find you in the offline world – your office, your storefront, your phone number.
  • Help persuade customers that you have the right service or product for them
  • Help sell products online, even across different marketplaces, to retail customers or other businesses.

So Yes, You Do Need A Website, For Good Reasons
Unless you have all the customers you can handle, a website can be a good marketing investment. Find a domain name that’s appropriate for your business and beef up your marketing arsenal with a compelling website. Are you ready to create a professional online presence for your business? Contact us today!